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Barcelona based, soon to be creative brand strategist

It's good
Malena Jovanovic, ilustrovani portret
to be Malena.

And it's good for you to know that you can hire me to help you with Brand Strategy, UX/UI Design, and Marketing

View Work → Let's talk →
The products are among us. The brands are what everyone cares about.
A change of color or font can lose you an audience. Their meaning can win you a new one.
Good brands make you stop and think. The best ones make you act.
Anyone can use AI. The difference is knowing exactly where you want to arrive.
Every brand has a story. Most just can't tell it in a meaningful way.

Services& craft

Full-service brand & social. End-to-end thinking, from strategy to the final sticker.

01

Brand Identity Systems

Logo design, guidelines, colour systems, typography and visual asset libraries.

02

Social Media Strategy

Content pillars, feed systems, content calendars and visual direction across all platforms.

03

Campaigns & Launches

Integrated campaigns with compelling visuals, messaging and measurable results.

04

Art Direction

Photo shoots, content direction, bespoke illustration and full visual world-building.

13+
Brand Projects
32
Strategy Pages
70+
Assets Shipped
Avg. Growth

Brand and creative strategist based in Barcelona. I work across branding, content, digital and web, from strategy to build. I co-founded 72 Belgrade, the project that decided how I see every brief since: brand, business model, and marketing as one job, not three.

More about me →
Imagine your website
as a window into
your world.

Strategy, copy, design, and build, one process, no handoffs.

See how it works →

Let's make something
WOW.

Starting a new brand? Re-launching an old one? Need a real social strategy instead of another template? I'd love to hear about it.