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Websites, a whole other business

Strategy-led
websites.
Built from scratch.

For founders, studios, and brands who want a site that thinks before it looks pretty.

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How I work
Strategy and copy first. Then design. Then build.

Most sites get this backwards, design a template, fill it with words, ship. The words are an afterthought, the strategy never existed, the site looks fine and converts nothing.

I work the other way around. Days of thinking about the business, the audience, and the words before anything visual happens. The design follows the strategy. The build follows the design. Every layer earns the next one.

It's slower up front. It saves you the rebuild later.

On AI
AI is a tool in this work. It is not the work.

You've seen the prompt-to-site demos. Type a sentence, get a website. It looks fine for ten seconds. Then it falls apart, same layout as a thousand others, copy that says nothing, no thinking behind any of it. That's not what this is.

The work is strategy, copy, taste, and a build that holds together. AI just lets one person do what used to take a team of three, and lets the thinking happen at the pace it should.

And the site itself isn't a prompt living on someone else's platform. Most builders rent you a site, you pay forever, and when you stop paying it disappears. This isn't that. The code is yours. It lives on your domain, on your stack. Change a line, add a section, hand it to a new developer if you outgrow me. Nothing is locked.

How a project goes
01
The first call
A short call to walk through what you're building and where you are with it. Before we speak, you'll get a short questionnaire that personalises the brief, so the call goes to what actually matters. By the end, we both know if there's a real project here.
02
The brief
A working session where we map out the business before anything visual happens. Positioning, audience, the offer, the competitors you're sitting next to, what's working, what isn't, the references shaping your taste. The brief is detailed on purpose, the projects that go well are the ones where this gets done seriously.
03
The proposal
A written proposal covering scope, timeline, deliverables, and cost. Once it's signed, the work begins.
04
Strategy
The first real deliverable. A strategy document covering positioning, audience, brand voice, market context, and the angles the site is going to lean on. This is the document everything else gets built against.
05
Copy
Every page is written before it's designed. Headlines, body, CTAs, microcopy. You review, we iterate, we lock the copy before design starts.
06
Design
Custom design across every page. We align on direction first, then full layouts, then refinement, together, at every stage.
07
Build
The site is built directly in code, no templates, no page builders. You see it on a staging environment first, click through every page, and sign off before it goes live.
08
Launch
The site goes live on your domain. The two weeks after launch are kept open for copy edits, small fixes, and anything that surfaces once the site is real.
FAQ
Do you do redesigns or only new sites?
Both. Most projects are redesigns, the business has changed and the site hasn't caught up.
What do you build on?
Hand-coded, deployed on Netlify or Vercel. Fast, light, no CMS bloat unless you actually need one.
Do you write the copy?
Yes. Copy and strategy are the same project for me, I don't take briefs and design around someone else's words.
Do you work outside Spain?
Yes. Most of my work is remote. Time zones from UTC−5 to UTC+3 are easiest.
What about ongoing maintenance?
Built into every project for two weeks post-launch. Beyond that, retainer or per-request.
Can you work with a brand I already have?
Yes, if the brand is working. If it isn't, I'll tell you.

Tell me about
your project.

Every project starts with a thirty-minute call about the business behind the brand. If it's a fit, we scope from there. If it isn't, I'll point you somewhere better.

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