Brand Designer & Social Media Strategist. Bilingual creative building visual identities, content systems and growth strategies for small teams with big ideas — between Barcelona, Belgrade and New York.
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Supporting the marketing team on content, campaigns and performance reporting for a global economic research firm — translating complex data into clear, on-brand communications.
Managed social media strategy and visual production for three client brands across hospitality, beauty and F&B — including Grand Hotel Kopaonik, Nomenclature Skincare and Pizzeria Mig. Built AI-enhanced moodboards and layouts for the full visual rebrand of Grand Hotel Kopaonik, traveled on-site to shoot and edit video content independently, and tested creative variations against post-performance data to refine content direction week after week.
Ran social accounts, coordinated brand events and supported campaign planning for a full-service creative agency — a first deep-dive into how ideas move from brief to execution.
Founded and run a concierge service for travellers to Belgrade — built the full brand identity, social presence and growth strategy from scratch. 72 Belgrade is where I learned that good branding is a business decision first, an aesthetic one second.
Studying digital communication, marketing strategy and brand management.