Marketing inside a macroeconomic forecasting and analytics platform, design, content, video and campaigns.
Some weeks lean creative, some weeks lean strategic. The point isn't the deliverable, it's helping move the business the brand is attached to.
A whole new world: macroeconomics, commodity forecasting, how analysts and central banks use this kind of data. And the bigger lesson, marketing from inside a real company isn't a series of deliverables. It's one ongoing conversation between a business and the people it wants to reach.