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04

Seatly.

Brand and identity for a community-powered seating app.

Role
Concept, naming,
brand identity
Status
Live project,
in progress
Year
2025
The idea

Anyone who's lived in Barcelona knows the problem. You want to grab a coffee or sit down for a drink. You walk forty-five minutes across three neighborhoods checking places that are full, closed, or somehow both. By the time you find a seat, you've forgotten why you came out.

Seatly is the fix. A community-powered app that shows you, in real time, which cafés and bars have a free seat right now. Users drop a quick status when they walk past or sit down, empty, medium, full, marked by color. Other users see it. Points get earned for contributing. The data builds itself, and the community builds with it.

Wordmark & app icon
seatly.
seatly.
seatly.
seatly.
s.
s.
s.
s.
Naming rationale
Seatly, because someone
already checked, so you don't have to.

The name does the work. It holds the concept and the promise in one word: seat + the suffix that implies an ongoing, living thing. The period at the end of the wordmark is intentional, it closes the thought. The name is a statement, not a question.

Status system
Empty
#5C700C
Welcoming.
The place is yours.
Some seats
#F2E88A
Lively but open.
Still a good call.
Full
#D43C24
Move on.
Worth the check though.
Rationale
Three states. No more. The system stays honest: a place is either worth going to or it isn't. The olive green signals openness without shouting vacancy. The warm yellow is mid, it invites but doesn't promise. The terracotta red shares the same DNA as the brand itself, it belongs, even when the answer is no. Each color is muted enough to live in a map without screaming, clear enough to read at a glance.
Typography
Aa
Syne 800
Display, wordmark

A city local telling you where to sit, direct, warm, zero fuss.

DM Sans 300–500
Body, labels, UI
Brand direction
Casual, useful, on-your-side.
Friendly without being childish.

Designed to feel like a city local, not a software product. Seatly doesn't announce itself. It's the friend who already checked before you asked.

Try it, live prototype
Click around. It's real.

A working prototype built in code, map, live seat status, and contributor profile. Tap through it.

A note on this project

Seatly is in active development. What I'm showing here is the brand and naming work as it stands now. The product, the launch, and thecase study come later.