Seatly.
Brand and identity for a community-powered seating app.
A working prototype built in code, map, live seat status, and contributor profile. Tap through it.
Anyone who's lived in Barcelona knows the problem. You want to grab a coffee or sit down for a drink. You walk forty-five minutes across three neighborhoods checking places that are full, closed, or somehow both. By the time you find a seat, you've forgotten why you came out.
Seatly is the fix. A community-powered app that shows you, in real time, which cafés and bars have a free seat right now. Users drop a quick status when they walk past or sit down, empty, medium, full, marked by color. Other users see it. Points get earned for contributing. The data builds itself, and the community builds with it.
already checked, so you don't have to.
The name does the work. It holds the concept and the promise in one word: seat + the suffix that implies an ongoing, living thing. The period at the end of the wordmark is intentional, it closes the thought. The name is a statement, not a question.
The place is yours.
Still a good call.
Worth the check though.
The tokens behind the app prototype, not just the mark. A flatter, louder system than the rest of this portfolio: thick ink borders instead of shadows, Aeonik pushed hard at weight 900, one semantic status set instead of decoration.
Friendly without being childish.
Designed to feel like a city local, not a software product. Seatly doesn't announce itself. It's the friend who already checked before you asked.
Seatly is in active development. What I'm showing here is the brand and naming work as it stands now. The product, the launch, and thecase study come later.