Digital marketing and brand work across luxury hospitality, F&B and skincare, and the full rebrand of a luxury mountain resort.
Its own visual system, its own loop of what's working week to week. You stop using your defaults because you can't, Mig Pizza doesn't want what Max Medica wants, and the brand only works if you know the difference.
The main one was Grand Hotel Kopaonik.
After Studio handled the hotel's full rebrand, working alongside the in-house marketing team at the hospitality group that owns the property.
I wasn't the lead, I was the person on the ground making the smaller pieces happen so the bigger plan could land. Content plans, shoot logistics, coordinating with videographers and photographers on what we needed and why, sitting between the agency and the client's team to keep things moving.
I was there for the whole journey of the rebrand, from early creative direction to what it finally looked like on the feed.
Running multiple Instagram accounts at once forces you to learn voice fast. The rebrand taught me the bigger thing.