120/100
People talk to strangers. People have opinions. Everyone knows someone who knows someone. There is something creatively useful about that kind of place.
You notice things. The way people dress to get coffee. The way a kafana changes after midnight. A strange shop sign. A sentence someone says casually and you somehow remember years later. ↪︎
A lot of my ideas started like that. Not in front of a laptop. Just from being somewhere, paying attention, and thinking:
I still haven’t found a place in Barcelona that feels like home in quite the same way. Every time I come back, it takes about four seconds. I’m home.
11/13
I’d seen New York in every movie, every TV show, every photograph. But seeing it in real life is something else entirely. And so are the people. Everyone has too much style, in the best possible way.
People ask me if New York was hard. It wasn’t. I was young enough that everything was just WOW. It moved so quickly that I never really had time to be afraid of it.
New York taught me that inspiration doesn’t have to be quiet. It can be excessive. It can be everywhere. Sometimes the environment is the idea.
I was young enough that everything was just ↧︎
Sometimes the environment is the idea.
Barcelona was actually the harder move. I was older, more aware of everything, and honestly more scared. The US had been different. I’d grown up seeing New York everywhere, so even before I arrived, parts of it already felt familiar. Barcelona felt like somewhere I had to learn from scratch. And I liked that.
The city is relaxed by default and somehow capable of shifting into fifth gear whenever it needs to. Good weather. People from everywhere. More creative faces than I can keep up with. Something happening every night. And, probably most importantly for me, constant new input. ↪︎
- New references.
- New conversations.
- New languages.
- New ways of doing things.
- New things to notice.
A restaurant that looks like it belongs somewhere else. A ridiculous poster that somehow works. A building I have walked past ten times and suddenly see differently on the eleventh.
I think that’s what I like most about living here. It keeps giving me things to look at. And somehow, that always turns into something. An idea. A reference. A mood. A project. Maybe that’s what a good city does for you. It gives you enough material to keep making things out of it.
120/100
60/60
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Body copy: 11/13
I collect references constantly. Images. Brands. Restaurants. Packaging. Websites. People. Cities. Conversations. A colour someone used on a building. A menu I saw in a restaurant. A campaign from ten years ago. A sentence someone said once and I somehow never forgot. Most of them have nothing to do with each other. Until they do.
That’s usually where my ideas come from. Not from sitting down and deciding, “Today I will be creative.” More from having too many things in my head and trying to figure out what happens when I put them together. I don’t use creativity as a job title. It’s just how my brain works.
Not because I want to do less. Because I want to make more.
For a long time, there were ideas I simply couldn’t execute on my own. One computer. Two hands. Limited time. Now the distance between having an idea and actually making something is much smaller. And I love that.
I really like working on all kinds of things. Brand strategy, design, digital marketing, email newsletters, building websites for people, or figuring out something completely new that I have absolutely no idea how to do yet. I’m especially interested in the moment when an idea is still a little unclear. When it doesn’t quite have a name yet. That’s usually the interesting part. I really like making WOW things.