Brand, content and digital projects, the ones I founded and the ones I shaped inside studios and teams. Same approach across all of them: brand and business thought through as one job.
A concierge brand built from scratch, identity, revenue model, and partner network as one project. 15+ active partnerships across Belgrade hospitality and nightlife, distributed through travel agency packages.
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Restaurant brand strategy built around a single word and the gathering it describes. A full identity, positioning and community direction from zero, a brand you can't lift off the business without breaking both.
See more →Brand and naming for a community-powered app that tells you which cafés and bars have a free seat, in real time. Live project, brand and product in active development.
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Instagram management and content production across luxury hospitality, F&B and skincare, and the full rebrand of Grand Hotel Kopaonik, a luxury mountain resort. Voice across many brands, one feed at a time.
See more →Design, content, video and campaigns inside a macroeconomic forecasting platform. A generalist seat across creative and strategy, marketing as one ongoing conversation between a business and the people it wants to reach.
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